Lewis Howes is a previous two sport collegiate All-American and also the NCAA All-Division Record Holder for the most receiving yards in a single football game. Lewis Howes has founded the Sports Executives Association which connects sports executives around the world. Lewis also represents sports companies and professional athletes with social media marketing and branding as he has successfully translated the mental and physical tools learned in sports to the business world.
Q1. What are the most important Social Media platforms at the moment?
The major three are Facebook, Twitter and LinkedIn, but I’m of course partial to LinkedIn. It’s the best platform for business and most powerful for networking in my opinion.
Q2. How do you see Social Media has changed the advertising communication?
I think social media marketing has challenged some of the major brands to re-evaluate their advertising efforts. Social media is focused on transparency and humanizing the brand, something you don’t always get in advertising communication. I see social media helping shape the future of advertising.
Q3. How do you measure the effects of Social Media Marketing?
There are specific ways I can measure the effects, such how many people sign up for my webinar or buy an eBook. I also look at the bigger picture results such as relationships formed or connections made. These can be harder to quantify but are still important to consider.
Q4. What social media platforms would you recommend to a company that is just starting their online marketing?
It depends on what their goals are, but primarily LinkedIn, Twitter, Facebook and YouTube for starters.
Q5. What are the key points to remember when a business starts using Social Media?
It is important to have a strategy from day one. Remember that not every platform is going to work for you particular business or market. Learn what works for you and be a good listener. Sometimes listening is more valuable than the message you’re putting out there.
Q6. How does Social Media Marketing differ from traditional marketing?
Well it happens a lot quicker, so you need to be constantly engaged to keep up. In some ways it’s not that different than traditional marketing. A lot of the same rules apply; it’s just the tools and platforms that are changing. I would say that social media is more relationship driven than traditional marketing.
Q7. Do you think every company (that has a website) should have a Social Media Strategy? Why?
Yes, there is some value for all companies in social media. How you best utilize it depends on your particular business. You can’t expect to use the same strategy for every company. I think people get caught up on the idea of needing to launch a campaign across every platform at once. Consider what makes sense before you dive in.
Q8. How do you see Facebook as a Social Media Marketing tool?
I give content that my friends want, and I stay on the top of mind with them by interacting on their wall.