Facebook Advertising | Social Media Marketing

The most popular people on Facebook are Barack Obama, Homer Simpson and Mr. Bean. There are  over 600,000 fan pages currently on Facebook. Over 57,000 of those pages have more than 1,000 fans each.

The top 30 fan pages are:

1.     Barack Obama     4544050 Fans
2.     Coca-Cola     2286085
3.     Homer J Simpson 2230644
4.     Nutella     2109429
5.     Pizza             2050050
6.     Mr.Bean     1974882
7.     Michael Phelps     1909378
8.     Facebook     1835553
9.     Windows Live Messenger     1826767
10.     Kinder surprise     1802602
11.     Chocolaaaaaaaaaaaaate     1800924
12.     Cristiano Ronaldo     1787865
13.     Sid             1679985
14.     YouTube     1664281
15.     Edward Cullen     1612729
16.     DR. HOUSE     1578536
17.     Boo             1542923
18.     Rihanna     1505949
19.     Adam Sandler     1486388
20.     Coldplay     1477028
21.     Twilight     1445260
22.     Donkey       1436120
23.     Batman: The Dark Knight     1349610
24.     Stewart Griffin     1339765
25.     Los simpson     1326733
26.     Lil Wayne     1325780
27.     Linkin Park     1319831
28.     South Park     1295837
29.     Chris Brown     1293294
30.     Converse ALL STAR     1289037

Social media study shows 59 out of 100 leading retailers currently have a Fan Page on Facebook.

The study conducted in the US included 100 retailers with a prominent e-commerce presence. 59% of the retailers studied have produced a Fan Page on Facebook.  These retailers include Best Buy, Toys R Us, Kohl’s and Wal-Mart. If you plan your Facebook presence correctly you can attract a lot of interest. For instance a popular liqueur, Jagermeister has currently over 156,000 fans.  Not bad for a drink, eh?

Last year we have reached critical mass with Facebook marketing. It is no longer an option to be there. It is a must if you want to succeed globally. Social media sites are an important source of consumer connection and retailers are now using Facebook to reach their potential customers.  Facebook users can be profiled according to the details they give on their basic (demographics) and personal information (activities, interests, favourite music, favourite movies, book etc.). It is this information that the retailers and advertisers can use to reach their exact target audience. For instance, if you list Ballroom Dancing or Yoga in your activities or interests, you will most likely get advertisements related to those areas.

An effective Facebook presence requires that you carefully consider what your potential customers are looking for, what you would like to communicate, and what role a fan page should play in your overall marketing strategy. If you take all of these into account, it can be very effective in building customer loyalty and brand awareness.

(Study conducted in April of 2008 and updated in September of 2008 by Rosetta Marketing Agency)

Facebook has hit a new milestone: 150 million active global users.

Facebook CEO Mark Zuckerberg wrote in his blog yesterday that his social networking site had hit another huge milestone. Over 150 million people are now actively using Facebook and nearly half of them use Facebook every day. Most of Facebook’s new members now come from outside the United States. Facebook has now members from every continent, even Antarctica. If  Facebook were a country, it would be the eight biggest country in the world just ahead of Russia, Nigeria and Japan.

When we first started Facebook almost five years ago, most of the people using it were students in the United States, Zuckerberg said. Today people of all ages, children, their parents and their grandparents use Facebook in more than 35 different languages and 170 countries or territories. Reaching a milestone like this is obviously a big victory for Zuckerberg and the Facebook staff. The company insists that it’s in solid financial shape to handle this kind of growth.