Social Media for Business -interview series presents prominent Internet professionals from all over the world who are at the cutting edge of the latest Social Platforms. During this exciting and truly international interview series our experts reveal what are the most useful Social Media Tools and what you need to consider when you start using Social Media as part of your marketing mix.
Q1. What are the most important Social Media Platforms at the moment?Alexei Kouleshov is a managing director of Y, which is a web design and internet marketing company. Alexei has been working with Andrew and Daryl Grant since 2004 developing their online businesses such as ebooks and membership sites. Now he is offering his knowledge to his own clients. His areas of expertise include, web 2.0, blogging, pay per click advertising, seo and developing systems to suite business processes. He is also a part of Our Internet Secrets faculty which is currently the biggest internet marketing board of marketing experts in Australia.
I think that in terms of business Twitter, Facebook and Linkedin are the biggest at the moment. People would actually use those platforms to interact with business owners.
Q2. How do you see Social Media has changed the advertising communication?
With the introduction of Social Media (Twitter specifically) big companies have really stepped down to make themselves accessible by average person. I think that it really makes communications transparent and easy.
Q3. How do you measure the effects of Social Media Marketing?
I personally measure just about everything on my websites with Google Analytics. It allows me to get accurate data of all the traffic that comes to the site. In the end its ROI that really matters.
Q4. What Social Media Platforms would you recommend to a company that is just starting their online marketing?
I would definitely recommend using Twitter and Facebook. They are fairly easy to setup and customize. Make sure to setup a custom background for Twitter.
Q5. What are the key points to remember when a business starts using Social Media?
The main thing is to be responsive. When people write on Social Media, they expect a fast response, so make sure that you respond straight away. Also, it is important to product content that is easily sharable.
Q6. How does Social Media Marketing differ from traditional marketing?
Social media marketing is nothing like traditional marketing. The main objective is to make content easy to digest and fun to watch. With traditional marketing like TV and newspaper, people are starting to become immune to the ads, whereas with social media, its all new and attention grabbing.
Q7. Do you think every company (that has a website) should have a Social Media Strategy? Why?
Absolutely, I think that its easy enough to implement and you are just cutting yourself short by not doing it.
Q8. How do you see Facebook as a Social Media Marketing tool?
Facebook is excellent. It has a very large responsive audience who is constantly looking for new content. I personally use Facebook Groups, Fan Pages and Social ads to promote my business and would recommend others doing the same.