Augmented Reality (AR) is a mixture of real and virtual. That is when virtual elements are added to computer programs and are associated with reality. In this article, we will look at some of the AR tools currently in use.

Slowly but surely, the augmented reality platform opens the way for virtual dependency. Technology adopts augmented reality because of its high interactivity and efficiency. Our routine way of doing things will change in the years to come.

Face Tracking Technology


Image Source: Google

Face tracking technology is mostly used on cameras and cellphones. This allows the camera to recognize and track human faces. Taking photos is very easy and simplified while improving quality. The camera automatically adjusts focus, lighting and color balance.

Virtual Mirror

Many companies apply the use of virtual mirrors on their website. This is a 3D technology that allows online viewers sitting in front of their computers, to really try the latest products. A webcam is needed to function. For example, some companies that sell sunglasses and sunglasses have used this interactive technology to market their products.

This is also relevant in clothing. There are mirror-like displays in stores where customers can see themselves wearing different clothing items. No need for the right room and the technology allows you to modify the color and appearance of your fabric. This also applies to footwear where various shoes with different colors can be tried by just standing in front of a virtual mirror.

Smart Smartphone


Image Source: Google

Another example of augmented reality is through the use of smart smartphones where you only direct your Smartphone in the building or roadside and additional information immediately appears on your mobile such as the current location, the closest hotel, restaurant menu, wind direction, compass, among others.

Interactive Marketing

One of the most important tools used, in relation to the augmented reality app in marketing, is interactive product animation. Using a digital photo studio, marketers can directly create 360-degree animations and 3D animation products, regardless of size and weight. 

Online customers can play animated virtual products using their computer mouse. This is very similar to actually hold a product and seeing it through every possible angle. With interactive animations that are so interesting, customer conversion rates will definitely increase.