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How Does Email Fit Into Social Media Marketing?

These days everyone is talking about social media marketing and how it is becoming the most important feature in marketing for businesses. But adding social media to the mix with good old email marketing gets even better results.

Using Your Own Email List Versus A Bought Email List

Email marketing is still very much alive and the results with this cost-effective advertising method are as good as the effort you are putting in it. Best results are achieved when you have collected the prospects’ and customers’ email addresses on your list yourself.

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It is best not to use a bought or rented list because you can never be sure if that list is too old or truly targeted. Only brand new lists where all the addresses are valid and receivers haven’t been bombarded with emails may get some results. But the risks are very high in using a bought list. The recipients may not be interested in your business at all and easily report you as a spammer. It is not worth risking your reputation as a business. If too many recipients report you for spamming your IP address, server and domain can be registered as spam and you may struggle to send any more email marketing in the future. Bad reputation also spreads fast in today’s social media sharing environment. That is obviously something a reputable business wants to avoid.

Linking Email Newsletters With Social Media Marketing

Email marketing can easily be combined with social media marketing by adding your Like, Tweet and Share buttons to Facebook, Twitter, LinkedIn etc. on every email newsletter. These are the same familiar buttons that you have seen on blogs such as this one. Using these social sharing buttons your newsletter subscribers can share your information and offers with their friends and colleagues. You just have to make the newsletters so interesting and valuable that people are compelled to share what you are saying. You’ll see how viral your email marketing has become from your successful results.

Reversing The Power Of Social Media

While people are connecting on social networking sites more and more every day, it is a great platform to promote your email newsletter. Talk about the topics in your social network accounts, give snippets of the information you are covering in your recent or upcoming newsletter articles and then include links to them. Also have an opt-in form on your social media accounts with an incentive to subscribe. That will make it easy for new prospects to become your newsletter subscribers.

 

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Do You Know What Your Customers Want? Run A Survey On Facebook

One of the basic rules of marketing is that you should offer products and services that your customers actually want. Sounds like an intelligent rule, doesn’t it? There’s no point in pushing stuff that noboby wants, or needs. As a marketer all you need to do is find our what it is exactly that your customers want. But how do you do that? Well, one great way is to run a poll or survey on your Facebook Page. Running a poll is also good interaction with your fans. People like being asked their opinion and quite often give it freely. It is also a great way to engage your Facebook Fans. So, let’s go ahead and start asking some questions.

This Is How You Run A Survey On Your Facebook Page

Facebook Questions is a great way to ask your Facebook audience some questions. If you are running a commercial Facebook Page you can ask your fans their opinion on anything that you think is relevant to them as your potential customers.

Step 1 – Go to your Facebook Page as you would be writing your normal wall post. But this time click on the Question -link. This will open up a special survey panel.

Step 2 – After you have clicked the Question -link a new panel opens up where you can write your question and provide some answer options. For the purpose of this exercise I created a poll for my one of my Facebook Pages asking my fans how they find the recent changes and upgrades in the Facebook interface.

Here it is a good idea to offer options that are mutually exclusive. In other words plan your answer options so that there is no gray area between them. Make it easy to answer your question. Yes/No questions is a good way to start. I don’t usually offer the third ‘I don’t know’ -alternative unless my question is a complex one. You can provide as many answer options as your question requires. It is a good idea to untick the Allow anyone to add options -box unless you want more audience participation with your survey.

Good luck with your surveys! Let me know what you find out.

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Which Social Website Generates The Most Traffic?

Which social network sends the most traffic to your website or blog? There are four big contenders for this title. Facebook, Twitter, Linked In and the new kid on the block, Google+. When we compare these one must remember that their target audience profiles can be quite different. Where Facebook, for instance is more useful in targeting the ‘normal’ consumers, LinkedIn is better suitable in reaching business people.


As you can see from the infographic Facebook is the clear winner. It created almost half of the total traffic. Twitter came in a good second.

1. Facebook 47.3% of total referred traffic

2. Twitter 27.5%

3. Google+ 15.4%

4. LinkedIn 9.8%

If Stumble Upon would have been included in the study my guess is that it would have rivalled Facebook for the top spot. Google+ did amazingly well considering that it is only about a month old social tool and still in testing mode. No wonder Facebook and Twitter are worried!One of the easiest ways of utilizing these social websites in your marketing is to use social sharing buttons on your website or blog.

This allows your audience spread your commercial (or non-commercial) message to their networks whether it’s Facebook, Twitter or something else. This blog for instance uses a customised Word Press plugin called 1 Click Retweet/Share/Like -plugin. You can see it at the top end of the posts. Give it a go if you’d like to share this article for instance.

Let me know what are your favorite Social Platforms and how you are using them in your online marketing .

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How To Get Started In Social Media?

Social media is booming! In the words of Wedbush Securities analyst Lou Kerner, “In less than two years, Facebook has become the dominant source of online user data and is rapidly becoming one of the Web’s premiere advertising destinations.” Facebook has more than 600 million users, and Twitter has around 175 million. In our day and age it’s essential to know how to get started in social media!

But how to start? Listen to a social media veteran: Canadian broadcaster, podcaster, blogger, and speaker, Amber MacArthur advises establishing a goal, ensuring a listening strategy, and creating compelling content. Making sure you have a solid framework in place greatly increases your chance of success. In order to keep your finger on the pulse of the “online conversation,” you can use resources like Google Alerts, business solutions websites, and software like Radian 6.

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emember, though, that social media is an unexplored medium. Since these online tools are so new, there are few legal guidelines out there. Bradley Shear, lawyer, entrepreneur, and blogger, says that “There is going to need to be some major lawsuits or decisions by federal courts, appellate courts or more to decide what are acceptable practices online for a real shift to take place.

There are legal ramifications for everything you do online, and many people and businesses simply don’t understand that.” To deal with this, make sure to have a strong employee social media policy and be aware of legal constraints, including copyrights, FTC advertising and full disclosure requirements and general privacy issues.

Don’t let that scare you, though! Social media is a marketing world ripe to be explored and can really help your overall advertising strategy. Just take a bit of caution and make sure you can get the basics down and you’ll be on your way to getting started in social media!

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Lewis Howes Interview – Social Media for Business

Lewis Howes is a previous two sport collegiate All-American and also the NCAA All-Division Record Holder for the most receiving yards in a single football game. Lewis Howes has founded the Sports Executives Association which connects sports executives around the world. Lewis also represents sports companies and professional athletes with social media marketing and branding as he has successfully translated the mental and physical tools learned in sports to the business world.

Q1. What are the most important Social Media platforms at the moment?

The major three are Facebook, Twitter and LinkedIn, but I’m of course partial to LinkedIn. It’s the best platform for business and most powerful for networking in my opinion.

Q2. How do you see Social Media has changed the advertising communication?

I think social media marketing has challenged some of the major brands to re-evaluate their advertising efforts. Social media is focused on transparency and humanizing the brand, something you don’t always get in advertising communication. I see social media helping shape the future of advertising.

Q3. How do you measure the effects of Social Media Marketing?

There are specific ways I can measure the effects, such how many people sign up for my webinar or buy an eBook. I also look at the bigger picture results such as relationships formed or connections made. These can be harder to quantify but are still important to consider.

Q4. What social media platforms would you recommend to a company that is just starting their online marketing?

It depends on what their goals are, but primarily LinkedIn, Twitter, Facebook and YouTube for starters.

Q5. What are the key points to remember when a business starts using Social Media?

It is important to have a strategy from day one. Remember that not every platform is going to work for you particular business or market. Learn what works for you and be a good listener. Sometimes listening is more valuable than the message you’re putting out there.

Q6. How does Social Media Marketing differ from traditional marketing?

Well it happens a lot quicker, so you need to be constantly engaged to keep up. In some ways it’s not that different than traditional marketing. A lot of the same rules apply; it’s just the tools and platforms that are changing. I would say that social media is more relationship driven than traditional marketing.

Q7. Do you think every company (that has a website) should have a Social Media Strategy? Why?

Yes, there is some value for all companies in social media. How you best utilize it depends on your particular business. You can’t expect to use the same strategy for every company. I think people get caught up on the idea of needing to launch a campaign across every platform at once. Consider what makes sense before you dive in.

Q8. How do you see Facebook as a Social Media Marketing tool?

I give content that my friends want, and I stay on the top of mind with them by interacting on their wall.

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Alexei Kouleshov Interview – Social Media for Business

Social Media for Business -interview series presents prominent Internet professionals from all over the world who are at the cutting edge of the latest Social Platforms. During this exciting and truly international interview series our experts reveal what are the most useful Social Media Tools and what you need to consider when you start using Social Media as part of your marketing mix.

Q1. What are the most important Social Media Platforms at the moment?Alexei Kouleshov is a managing director of Y, which is a web design and internet marketing company. Alexei has been working with Andrew and Daryl Grant since 2004 developing their online businesses such as ebooks and membership sites. Now he is offering his knowledge to his own clients. His areas of expertise include, web 2.0, blogging, pay per click advertising, seo and developing systems to suite business processes. He is also a part of Our Internet Secrets faculty which is currently the biggest internet marketing board of marketing experts in Australia.

I think that in terms of business Twitter, Facebook and Linkedin are the biggest at the moment. People would actually use those platforms to interact with business owners.

Q2. How do you see Social Media has changed the advertising communication?

With the introduction of Social Media (Twitter specifically) big companies have really stepped down to make themselves accessible by average person. I think that it really makes communications transparent and easy.

Q3. How do you measure the effects of Social Media Marketing?

I personally measure just about everything on my websites with Google Analytics. It allows me to get accurate data of all the traffic that comes to the site. In the end its ROI that really matters.

Q4. What Social Media Platforms would you recommend to a company that is just starting their online marketing?

I would definitely recommend using Twitter and Facebook. They are fairly easy to setup and customize. Make sure to setup a custom background for Twitter.

Q5. What are the key points to remember when a business starts using Social Media?

The main thing is to be responsive. When people write on Social Media, they expect a fast response, so make sure that you respond straight away. Also, it is important to product content that is easily sharable.

Q6. How does Social Media Marketing differ from traditional marketing?

Social media marketing is nothing like traditional marketing. The main objective is to make content easy to digest and fun to watch. With traditional marketing like TV and newspaper, people are starting to become immune to the ads, whereas with social media, its all new and attention grabbing.

Q7. Do you think every company (that has a website) should have a Social Media Strategy? Why?

Absolutely, I think that its easy enough to implement and you are just cutting yourself short by not doing it.

Q8. How do you see Facebook as a Social Media Marketing tool?

Facebook is excellent. It has a very large responsive audience who is constantly looking for new content. I personally use Facebook Groups, Fan Pages and Social ads to promote my business and would recommend others doing the same.