Facebook Advertising | Social Media Marketing

Do You Want To Reach 350.000.000 Targeted Customers?

I have finally finished and published my Facebook Advertising Guide. It is currently available as a digital download managed by PayDotCom (108 pages, full colour) and it will be later available as a paperback.

Facebook Advertising Guide is not about fancy theories and statistics how to make million dollars on Facebook overnight. This guide book is a practical Facebook guide for all of you who want to learn how Facebook advertising works and how to do it effectively. Within the different chapters of this book I will present visual step-by-step guides how to do certain marketing operations on Facebook. There are also plenty of references and web addresses (URL’s) to various areas on Facebook and the web. Facebook Advertising Guide will show you how to bring your message across to over 350 Million targeted Facebook users quick and easy. I will teach you how you can advertise  effectively on Facebook plus how  you can create and advertise Facebook Pages, Facebook Groups, Facebook News Feeds and much more. There are also plenty of real life examples of Facebook advertising projects from real companies.

If you would like to get a copy of the new Facebook Advertising Guide, please click here.

Facebook presented a live concert from Foo Fighters last weekend. The live performance was streamed from their Studio 606 in California. Dave Grohl’s Foo Fighters is hugely popular on Facebook with over 800.000 fans. The concert event was to promote their latest album Greatest Hits which will be released today November 3rd. According to Foo Fighters Facebook Events Page the concert attracted 16.316 confirmed guests. This event is just one example of the power of Facebook as one of the most important advertising channels of modern day marketing.

If you missed the concert, click here to see it on Livestream’s website.

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Facebook and Twitter have become important tools for brand building and -maintenance for companies and public figures.

McDonalds has over 300.000 Facebook fans and Lacoste and Lacoste Bags have over 2500 followers on Twitter and close to a million fans on Facebook. Karl Lagerfeld has more than 21.000 followers on Twitter which is quite suprising since he’s following back none.  The basic rule on Twitter and other social medias is that when someone becomes your fan or starts following you, you should return the favour. Obviously Karl is so cool (see pic) that he can bend this rule. Generally for a commercial entity it is not a good idea to show disrespect and not to be interested in your fans or followers. Chanel has collected 45.000 fans on Facebook so far, however they missed out on Twitter. The most popular Chanel is ‘chanelwestcoast’ aka c.c. who is a 20 years old “Rapping Receptionist” from Los Angeles with over 18.000 followers.

There are over 9 million visitors on Twitter every month, while Facebook has more than 200 million users worldwide. These sites are serious sites to be at when you are a marketer or advertiser reliant on individual people to buy your stuff.

At first you might think that Facebook is just one more social networking site and Twitter is just a crazy, 140 character micro-blogging platform, but marketing professionals have for some time recognised the capabilities these tools offer for branding and customer loyalty.  One of the key advantages to using social medias for a brand is the engagement with your fans and hence, consumers. You are able to create an important link between your product and your consumer. If you searched “Coca Cola” on Twitter you would have found out that a Spanish guy was drinking Coke with his Doritos 9 minutes ago. Do you think that would be interesting news for the marketing department of the Coca Cola Company? We’ll, it should be. Suprisingly Coca Cola does not have a Twitter presence, however they do have 3.5 million fans on Facebook. Pepsi on the other hand has close to 3000 followers and they even have official Pepsi Max Finland up there! I think I’ll just follow both of them since Pepsi must be the coolest cola drink out there at the moment.

Here’s my advice to all you marketers who are targeting your products or services direct to individual consumers: lock in your Facebook and Twitter names as soon as possible. Don’t think about it, just do it. Later on, when you actually realise the importance of this, it is quite unpleasant to find out that someone else (perhaps even your competitor) has beaten you to it.

Kris Olin
Web Designer | Internet Promotion Strategist
Msc (marketing)
http://twitter.com/KrisOlin

Facebook is the most popular social networking site in the world. It is one of the greatest applications alongside Twitter and MSN Live Messenger to keep up with your friends.  But did you know that you can use Facebook effectively to promote your products and/or services as well? Facebook is also an execellent vehicle to create or reinforce brand awareness.

Here are two effective methods you can use Facebook for business purposes:

1. Facebook Ads. Advertising your products or services with Facebook Ads you can reach upto 200 million active Facebook users. These advertisements are the small ads you see on the right hand side of your profile page. For some reason I tend to get a lot of beer ads (?). As a marketer you can advertise to your potential audience by using their age, gender, location or personal interests as a targeting factor.  You also can target people with specific keywords they have written in their profiles. This type of advertising is one of the most targeted marketing vehicles in the world! There are very few competing medias where you can use so many specific factors as how to reach your audience.

2. Fan pages. Another way of advertising on Facebook is creating a fan page about your product or service. A lot of rock bands use this method very effectively. For instance, a great Finnish Goth Rock band Nightwish have over 250,000 fans! Do you think you could do some serious marketing to that audience? Yes, you could! You can start discussions, post photos and write announcements on your page for your fans to see. You can also send official updates to all of your fans, or just a segment of your fans who, say, are female and live in Sydney Australia. (Image by Andy Warhol.)

As we speculated last month, Facebook is about to hand over its official classifieds listings to a partner, and that partner is Oodle, we have been able to confirm. An announcement may be made as early as tomorrow.

What is interesting about this deal is that Oodle already powers the classifieds on MySpace. Even though Facebook and MySpace are archrivals, this makes sense because in classifieds scale matters. The more listings and the more people seeing those listings, the better.

Classifieds so far have failed on Facebook because they have not been reengineered to be more social. Oodle should take a look at iList, which tries to make listings go viral by letting friends promote your listings for you.

By becoming the preferred classifieds partner, Oodle’s app would be promoted by Facebook in return for a cut of revenues generated by listing fees and the like. Facebook is also looking for a partner to ru

Social media study shows 59 out of 100 leading retailers currently have a Fan Page on Facebook.

The study conducted in the US included 100 retailers with a prominent e-commerce presence. 59% of the retailers studied have produced a Fan Page on Facebook.  These retailers include Best Buy, Toys R Us, Kohl’s and Wal-Mart. If you plan your Facebook presence correctly you can attract a lot of interest. For instance a popular liqueur, Jagermeister has currently over 156,000 fans.  Not bad for a drink, eh?

Last year we have reached critical mass with Facebook marketing. It is no longer an option to be there. It is a must if you want to succeed globally. Social media sites are an important source of consumer connection and retailers are now using Facebook to reach their potential customers.  Facebook users can be profiled according to the details they give on their basic (demographics) and personal information (activities, interests, favourite music, favourite movies, book etc.). It is this information that the retailers and advertisers can use to reach their exact target audience. For instance, if you list Ballroom Dancing or Yoga in your activities or interests, you will most likely get advertisements related to those areas.

An effective Facebook presence requires that you carefully consider what your potential customers are looking for, what you would like to communicate, and what role a fan page should play in your overall marketing strategy. If you take all of these into account, it can be very effective in building customer loyalty and brand awareness.

(Study conducted in April of 2008 and updated in September of 2008 by Rosetta Marketing Agency)

Facebook Advertising Guide will show you how to bring your products to thousands of targeted customers quick and easy.

Facebook Advertising Guide will give you easy to understand advertising and marketing guidelines and tips how you can promote your products and services with pin point accuracy.

Please email us your details and we contact you as soon as the Facebook Advertising Guide is available.

Best regards,

Kris Olin
Digital Publisher, MscBa