Facebook Advertising | Social Media Marketing

Did anybody see this coming? Social network becoming bigger than a search engine? Facebook said it can be done; and they’ve done it last week! Facebook surpassed Google in the United States to become the most visited site on the Internet for the week 8th-14th March 2010. As this feat is an amazing result for the company you might not know that Facebook has been reaching the No. 1 position on several short occations in the past as well; on Christmas Eve, Christmas Day and New Year’s Day as well as the first weekend this March.

According to a US based metrics company Experian Hitwise Facebook claimed its top position over Google with 7.07 % of total Internet visits in US whereas Google had to settle for position two behind the world’s biggest social network with 7.03 %. Facebook’s growth has been phenomenal in the past year. Facebook visits grew by a whopping 185 % while Google was able to increase its visit only by 9 %. Together these two Internet behemoths accounted for almost 15 % of all US based Internet traffic last week.

Google is in a bit of a trouble with all the competition from the popular social networking sites such as Twitter, LinkedIn, MySpace and Facebook. Their new Buzz service is designed to compete with Twitter and is very cleverly integrated with Gmail. So far it hasn’t reached a big following as some security issues have been raised. Also the interface isn’t as clever as in Twitter or Facebook Wall.

Facebook continues to grow at a very nice pace and is now attracting more than 400 million global users. This is good news for the advertisers as they now have a huge social platform which can reach a lot of potential clients. Facebook’s advertising engine is famous for being the best in the market for accurately defining and reaching your target audience.

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If you enjoy using Social Media Websites chances are that you would have a Facebook account as well as a Twitter account. Both of these allow you to make updates to your status. By creating a connection between these two accounts you only need to write your message once as it will be posted to the other one automatically. There are two ways of creating the connection between Facebook and Twitter. You can link your Twitter account to your personal Facebook account; or you can link your Facebook Page to your Twitter account.  In the first option the message goes from Twitter to Facebook and in the second option it goes from Facebook to Twitter. For instance if you use Twitter regularly just write your message on your Twitter account and it will be posted automatically on your Facebook account. You will see it on your Facebook profile page and it will appear on the Facebook News Feed. Here is how you can do that in just a few simple steps.

Connecting Your Twitter Account to Your Personal Facebook Account

In this connection when you write a message on your Twitter account it gets automatically posted into your Facebook status and Wall. Here are 5 simple steps how you can make that connection. You need to be logged into your Facebook account in order to do this.

Step 1 – Locate the Twitter Application

The Twitter application as well as many other cool applications are stored in the Facebook Applications area.

http://www.facebook.com/apps/directory.php

Alternatively, you can access it directly at the following URL:

http://www.facebook.com/apps/application.php?id=2231777543

Once you have located the application click the blue ‘Go to Application’ -button.

Step2 – Allow Access

By clicking the ‘Allow’ –button you will authorise Twitter and Facebook create the connection needed. Go ahead and … click.

Step 3 – Log on to Twitter

Next you will need to log in to your Twitter account to make the connection happen.

Since we are creating a connection to your personal Facebook account you should use your personal Twitter account here as well.

Step 4 – Allow Twitter updates

In order to get the automatic update from your Twitter account to show up on your Facebook status you need to click the ‘+ Allow Twitter to Update Your Facebook Status’ –button.

This enables the connection and sends you to the next screen.

Step 5 – Authorisation

This is a bit unnecessary step but you need to click the blue ‘Allow Status Updates’ –button to finalise the operation.

The only good thing about this page is that it gives you the page URL where you can change the settings of this Twitter application as well as your other Facebook applications. Here is the direct link to that page: http://www.facebook.com/editapps.php

Once you click the button you will be back on the previous screen. From this screen you can also update your Facebook status. This will be posted automatically to you Twitter account as well. Please note that when you update your status on your Facebook profile page as you would do normally, it does not post to your Twitter account.

…and you’re done!

Congratulations!

You have now connected your Twitter account with your personal Facebook account. Everytime you  write a new Twitter post it will now automatically show up on your Facebook Profile. Next time we will have a look how to connect your Facebook Business Page to your Twitter business account.

This article is Part 2 of the illustrated bonus guide ‘Linking Facebook and Twitter‘ which you can get free by ordering the Facebook Advertising Guide.

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Facebook announced yesterday that they are the world’s largest social network on the planet. Facebook’s founder and CEO Mark Zuckerberg made the announcement claiming that Facebook has now more than 300 million users worldwide. It seems like only yesterday they had a mere 150 million users and that has now doubled in 13 months! Mr. Zuckerberg proudly underlined his social network’s steady growth and also announced that the company itself has now become self-sustaining and cash-flow positive. The top spot remains still undecided since China’s largest social network, QZone has also claimed 300 million users. As most of QZone users would be Chinese that would mean roughly every fourth person in China would be there. Personally I find that hard to believe. The third spot is certain though; it belongs to MySpace with 245 million users. If you enjoyed this post, then make sure you subscribe to my RSS Feed or ReTweet.