Facebook Advertising | Social Media Marketing

Facebook presented a live concert from Foo Fighters last weekend. The live performance was streamed from their Studio 606 in California. Dave Grohl’s Foo Fighters is hugely popular on Facebook with over 800.000 fans. The concert event was to promote their latest album Greatest Hits which will be released today November 3rd. According to Foo Fighters Facebook Events Page the concert attracted 16.316 confirmed guests. This event is just one example of the power of Facebook as one of the most important advertising channels of modern day marketing.

If you missed the concert, click here to see it on Livestream’s website.

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Michael Jackson died last Thursday in his home in Los Angeles 25th June 2009. The 50-year-old musical genius was preparing for what would have been a series of 50 mega concerts starting July 13 in London. He was the most talented and the most kind musician that ever lived. We will miss him dearly. Michael Jackson will live forever in his music.
…and apparently on Facebook as well. There are 495 personal Michael Jackson accounts on Facebook. Most of them are named Michael Jackson or Mike Jackson. None of these are the most famous Michael Jackson though. The King of Pop is represented by over 540 Fan Pages and 548 Groups containing millions of people. There are also 323 Michael Jackson applications and over 500 Michael Jackson-events. The five biggest Michael Jackson Fan Pages have over 7.5 million fans and the six biggest Michael Jackson Groups have about 400,000 members. Judging by these figures there is no doubt that Michael Jackson will become immortal and take his place alongside Elvis and Marilyn Monroe who have over 600 Fan Pages and over 1000 Groups (combined) on Facebook. Long live the King and the King of Pop!

The most popular people on Facebook are Barack Obama, Homer Simpson and Mr. Bean. There are  over 600,000 fan pages currently on Facebook. Over 57,000 of those pages have more than 1,000 fans each.

The top 30 fan pages are:

1.     Barack Obama     4544050 Fans
2.     Coca-Cola     2286085
3.     Homer J Simpson 2230644
4.     Nutella     2109429
5.     Pizza             2050050
6.     Mr.Bean     1974882
7.     Michael Phelps     1909378
8.     Facebook     1835553
9.     Windows Live Messenger     1826767
10.     Kinder surprise     1802602
11.     Chocolaaaaaaaaaaaaate     1800924
12.     Cristiano Ronaldo     1787865
13.     Sid             1679985
14.     YouTube     1664281
15.     Edward Cullen     1612729
16.     DR. HOUSE     1578536
17.     Boo             1542923
18.     Rihanna     1505949
19.     Adam Sandler     1486388
20.     Coldplay     1477028
21.     Twilight     1445260
22.     Donkey       1436120
23.     Batman: The Dark Knight     1349610
24.     Stewart Griffin     1339765
25.     Los simpson     1326733
26.     Lil Wayne     1325780
27.     Linkin Park     1319831
28.     South Park     1295837
29.     Chris Brown     1293294
30.     Converse ALL STAR     1289037

Social media study shows 59 out of 100 leading retailers currently have a Fan Page on Facebook.

The study conducted in the US included 100 retailers with a prominent e-commerce presence. 59% of the retailers studied have produced a Fan Page on Facebook.  These retailers include Best Buy, Toys R Us, Kohl’s and Wal-Mart. If you plan your Facebook presence correctly you can attract a lot of interest. For instance a popular liqueur, Jagermeister has currently over 156,000 fans.  Not bad for a drink, eh?

Last year we have reached critical mass with Facebook marketing. It is no longer an option to be there. It is a must if you want to succeed globally. Social media sites are an important source of consumer connection and retailers are now using Facebook to reach their potential customers.  Facebook users can be profiled according to the details they give on their basic (demographics) and personal information (activities, interests, favourite music, favourite movies, book etc.). It is this information that the retailers and advertisers can use to reach their exact target audience. For instance, if you list Ballroom Dancing or Yoga in your activities or interests, you will most likely get advertisements related to those areas.

An effective Facebook presence requires that you carefully consider what your potential customers are looking for, what you would like to communicate, and what role a fan page should play in your overall marketing strategy. If you take all of these into account, it can be very effective in building customer loyalty and brand awareness.

(Study conducted in April of 2008 and updated in September of 2008 by Rosetta Marketing Agency)