Facebook Advertising | Social Media Marketing

Did anybody see this coming? Social network becoming bigger than a search engine? Facebook said it can be done; and they’ve done it last week! Facebook surpassed Google in the United States to become the most visited site on the Internet for the week 8th-14th March 2010. As this feat is an amazing result for the company you might not know that Facebook has been reaching the No. 1 position on several short occations in the past as well; on Christmas Eve, Christmas Day and New Year’s Day as well as the first weekend this March.

According to a US based metrics company Experian Hitwise Facebook claimed its top position over Google with 7.07 % of total Internet visits in US whereas Google had to settle for position two behind the world’s biggest social network with 7.03 %. Facebook’s growth has been phenomenal in the past year. Facebook visits grew by a whopping 185 % while Google was able to increase its visit only by 9 %. Together these two Internet behemoths accounted for almost 15 % of all US based Internet traffic last week.

Google is in a bit of a trouble with all the competition from the popular social networking sites such as Twitter, LinkedIn, MySpace and Facebook. Their new Buzz service is designed to compete with Twitter and is very cleverly integrated with Gmail. So far it hasn’t reached a big following as some security issues have been raised. Also the interface isn’t as clever as in Twitter or Facebook Wall.

Facebook continues to grow at a very nice pace and is now attracting more than 400 million global users. This is good news for the advertisers as they now have a huge social platform which can reach a lot of potential clients. Facebook’s advertising engine is famous for being the best in the market for accurately defining and reaching your target audience.

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Google has announced that its new real-time communication platform, Google Wave will be launched to the public later this year. This will be Google’s biggest product launch in their recent online history.

Google Wave is designed to be a real-time communication platform. It combines email, social networking, instant messaging (IM), wikis, online chats and project management all built into one web application. Google Wave is actually designed to replace email, instant messaging (IM), blogs and wikis. It is also build to be a collaboration tool whereas FaceBook is not build to be a collaboration tool at all, although you could use it as such if you know your way around it. So, in this aspect FaceBook is just a glorified IM platform- to put it bluntly.

Here are some of Google Wave’s features:

• You can see what someone else is typing in real time.
• Third party developers can build their own applications within Google Wave, just like in Facebook and iGoogle.
• Waves (Google Wave posts) can be embedded on other blogs or websites.
• What ever you write in a Google Wave can be edited by everyone else. This gives also you the opprotunity to correct or append information submitted by other people;  you can also add comments within conversations.
• The Google Wave code will be open source.
• Easy Drag-and-drop file sharing. You don’t need attachments; just drop your files into Google Wave and everyone will have access to them.
• Waves can be playbacked.
• Spelling autocorrection.
• Auto-translation on-the-fly.