Facebook Advertising | Social Media Marketing

Do You Want To Reach 350.000.000 Targeted Customers?

I have finally finished and published my Facebook Advertising Guide. It is currently available as a digital download managed by PayDotCom (108 pages, full colour) and it will be later available as a paperback.

Facebook Advertising Guide is not about fancy theories and statistics how to make million dollars on Facebook overnight. This guide book is a practical Facebook guide for all of you who want to learn how Facebook advertising works and how to do it effectively. Within the different chapters of this book I will present visual step-by-step guides how to do certain marketing operations on Facebook. There are also plenty of references and web addresses (URL’s) to various areas on Facebook and the web. Facebook Advertising Guide will show you how to bring your message across to over 350 Million targeted Facebook users quick and easy. I will teach you how you can advertise  effectively on Facebook plus how  you can create and advertise Facebook Pages, Facebook Groups, Facebook News Feeds and much more. There are also plenty of real life examples of Facebook advertising projects from real companies.

If you would like to get a copy of the new Facebook Advertising Guide, please click here.

Facebook presented a live concert from Foo Fighters last weekend. The live performance was streamed from their Studio 606 in California. Dave Grohl’s Foo Fighters is hugely popular on Facebook with over 800.000 fans. The concert event was to promote their latest album Greatest Hits which will be released today November 3rd. According to Foo Fighters Facebook Events Page the concert attracted 16.316 confirmed guests. This event is just one example of the power of Facebook as one of the most important advertising channels of modern day marketing.

If you missed the concert, click here to see it on Livestream’s website.

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If you are still wondering what is the current state of Social Networking, Social Media or Social Media Marketing, have a look at part two of the awesome presentation series by the Boston-based communications expert, Marta Kagan.

If you missed part one, you can see it here..
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If you think Social Media is just another fad that will come and go, think again. Social Media Networking represents a significant shift in the way people communicate now and in the future. Facebook has added over 100 million users in just under 9 months; over 65 million of them use it via their mobile phones or Blackberries. The fastest growing demographic is 55-65 old women. If Facebook was a country it would be the fourth biggest in the world right after China, India and United States. Mark Zuckerberg is therefore one of the top 5 leaders of the free world (well…ok, that’s bit too much.). Close to 15 million pieces of information (photos, wall posts, links, news, notes etc.) are shared on Facebook. Daily. That’s over 10.000 messages in a minute. This platform is the online marketers wet dream come true. The following video by Karl Smith and Scott McLeod shows some distubing facts and figures of the power of Social Media. If you enjoyed this post, then make sure you subscribe to my RSS Feed or ReTweet.

Earlier this month, Starbucks surpassed Coca Cola becoming the most popular brand on Facebook, with close to 3.8 million fans. Coca Cola has a tad over 3.6 million fans at the moment. (Hilary Duff here isn’t doing bad either with over 570.000 fans on her official Facebook page.)

This is a direct result of Starbucks’ aggressive internet and social media strategy according to Starbucks digital strategy director, Alexandra Wheeler. Starbucks is now actively incorporating and utilising the most popular social media channels, such as Twitter and Facebook in its online marketing.

Starbuck’s Free Pastry campaign, where you received a free pastry with a beverage purchase was a huge success. Nearly 600,000 people reacted to that campaign on Facebook. Another hugely successful campaign was their Product (Red) campaign with almost a million people responding “yes” or “maybe” to the promotion last holiday season. Product (Red) contributed 5 cents for every Starbucks beverage purchased to the AIDS-fighting project. These results show the power of the Starbucks as a brand and how well it has been able to connect with their clients through these social media networks.

According to Wheeler one of the key priorities we have to think about when it comes to social media marketing is that we have to connect in ways that are relevant to those environments as well as to our consumers. One of the most powerful ways is by sharing content and participating in discussion.

Starbucks has also a big fan base on Twitter. They have over 270.000 followers and are following 85.000 of them back. Almost all of Starbucks’ posts are @ replies which means that they actually are communicating with their fans. Most of the communication on their Facebook page, however is done by the fans on the wall posts. If you enjoyed this post, then make sure you subscribe to my RSS Feed or ReTweet.

If you are still wondering what is Social Networking, Social Media, Social Media Advertising or Social Media Marketing, have a look at this excellent presentation by a Boston-based communications professional, Marta Kagan. This was done about a year ago, so some of the figures are obviously too low. For instance in November 2008 Facebook had “only” 100 million users but today it is over 250.000.000 (see post).

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