Facebook Advertising | Social Media Marketing

Facebook presented a live concert from Foo Fighters last weekend. The live performance was streamed from their Studio 606 in California. Dave Grohl’s Foo Fighters is hugely popular on Facebook with over 800.000 fans. The concert event was to promote their latest album Greatest Hits which will be released today November 3rd. According to Foo Fighters Facebook Events Page the concert attracted 16.316 confirmed guests. This event is just one example of the power of Facebook as one of the most important advertising channels of modern day marketing.

If you missed the concert, click here to see it on Livestream’s website.

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Google has announced that its new real-time communication platform, Google Wave will be launched to the public later this year. This will be Google’s biggest product launch in their recent online history.

Google Wave is designed to be a real-time communication platform. It combines email, social networking, instant messaging (IM), wikis, online chats and project management all built into one web application. Google Wave is actually designed to replace email, instant messaging (IM), blogs and wikis. It is also build to be a collaboration tool whereas FaceBook is not build to be a collaboration tool at all, although you could use it as such if you know your way around it. So, in this aspect FaceBook is just a glorified IM platform- to put it bluntly.

Here are some of Google Wave’s features:

• You can see what someone else is typing in real time.
• Third party developers can build their own applications within Google Wave, just like in Facebook and iGoogle.
• Waves (Google Wave posts) can be embedded on other blogs or websites.
• What ever you write in a Google Wave can be edited by everyone else. This gives also you the opprotunity to correct or append information submitted by other people;  you can also add comments within conversations.
• The Google Wave code will be open source.
• Easy Drag-and-drop file sharing. You don’t need attachments; just drop your files into Google Wave and everyone will have access to them.
• Waves can be playbacked.
• Spelling autocorrection.
• Auto-translation on-the-fly.

Facebook has hit a milestone! Over 100 million people around the world are now using Facebook as their main social networking site. Wow, that’s a lot of people to advertise to! Just think about the endless possiblilities if you could talk directly to 100 million targeted people. For instance, if you are a yoga instructor in Venice Beach, Los Angeles, you can advertise directly to people who are interested in yoga AND are living in Venice Beach, Los Angeles. Now that is targeted advertising!